Gabriel Candido | Digital Marketing

SEA | SEO | Advertising | Affiliate Marketing

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Gmail Sponsored Promotions – Strategy

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Last year Google have released their Gmail Sponsored Promotions. It is slightly different from the traditional Contextual ads that people are use to. The main difference is that Gmail Sponsored Promotions can turn literally into an e-mail marketing campaign within another e-mail marketing campaign. The main technical difference is that adsense ads leads your user… Read More

Link Building Strategy – Infographic

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One can try to convince me otherwise, but SEO is all about links. There has been a lot of discussions currently regarding “Content is king” and so forth, however all this only makes sense because at the end of the day, every website want to attract and acquire as many links as possible. Link building… Read More

The History of Social Media

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I am big fan of History. All kind of History, from western Roman History to Chinese Dynasties, however I have to admit that the “Social Media History” that started according to the infographic below in the mid 70′s, is a very nice and easy way to explain the evolution of Social Media. Some might disagree… Read More

How to Migrate from Blogger to WordPress

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Recently I have migrated my blog from Blogger (google based solution) to wordpress. There are clear advantages and disadvantages on both solutions: Feature Blogger WordPress Conclusion: I have decided to move to wordpress mainly because I want to have more control over my site, as well as display a nicer design. Usability It is an… Read More

Digital Marketing Channels for "Noobs"

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I have lost track of the number of times I have implemented and started a Digital Marketing Channel strategy. Despite my experience I always find interesting when everything you know is described using a simple image and easy to understand. I personally do not like “recipes” when designing an online marketing strategy, but the infographic… Read More

Mobile Usage Infographic World Wide

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With Microsoft acquiring Noki, Google – Motorola, everyone is waiting for the next move from facebook. The simple reason is that mobile marketing is increasing so fast and the technology can provide so many options and opportunities that everyone from the online industry is betting on that. Below a nice infographic displaying Mobile Usage in… Read More

Call to Action Buttons

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It is an old article from 2009 but with many examples that can still be applied today. Many ideas and tips that can really help your e-mail marketing, ad display campaigns and well as our landing page creation. Call to action in web design — and in user experience (UX) in particular — is a… Read More

SEO: Rich Snippets

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When one is searching anything on the web, search engines try really hard to display the most relevant information for you (they really do), however there are terms that are quite challenging for search engines understand what you exactly want. I personally face this issue constantly since I am responsible to promote and sell technical… Read More

Affiliate Marketing in Europe

Affiliate marketing is indeed one of the most profitable means of online revenue. With the CPA model as main cost, advertisers can control costs and make sure that you pay only when sales are generated. Nevertheless, to be successful in this extremely competitive market, one of the most important steps it is to choose the… Read More

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